Meet Alex, our most recent addition to the Sales Team! As a sales representative for Boom Island, Alex is in charge of meeting with our current liquor store clients, introducing new stores, and upholding the spirit of Boom Island Brewing Company!
“Figure out what you love to do, then figure out how to get paid to do it.” -Nick Offerman
“I first heard about Boom Island from a friend … I really got into the local taproom scene and made it my personal mission to try to get to every tap room around the area. I still wear my Nordeast Grainbelt hat I got while filming the local cable access show Drinking With Ian at Donny Dirks Zombie Den.”
“I honestly don’t remember my first beer from Boom Island,” he continues, “but I know I will never forget my first taste of a 2013 Vintage of Yule. Everyone in the room stopped cracking jokes and looked down at the beer, then one after another said “Holy Sh*t.”
Alex has worked in sales for a while selling “this and that,” but it wasn’t until about 3 years ago that he got the itch to work in the beer industry. “I started a beer blog to document and explore beer styles and dove in head first into learning as much as I could about Breweries, the business and the science behind the beer,” he says. “My wife, Samantha, just received her Masters in History from Northeastern University in Massachusetts and we both love learning about historic Trappist breweries and styles of brewing. I got my big break into beer from Element Brewing Company as the Eastern Mass Sales Representative, I still like the beer and the company but I couldn’t pass up an opportunity to move back to Minnesota to work here.”
Aside from Yule, Alex says he’s obsessed with Hoodoo! He says, “I love seeing the look on people’s faces when they first try it. They look like they just realized there’s more to craft beer than just IPAs and I get the pleasure of seeing their expressions.” Other favorites include Dangerous Man’s Chocolate Milk Stout and Peanut Butter Porter; Insight Brewery’s Saison De Blanc; Element Brewery’s Dark Vanilla and also the “unique bubblegum taste” he gets from a glass of Bell’s Two Hearted after Drinking a Surly Furious.
As Alex adjusts into the world of Belgian beer, working with this crazy team of misfits and enjoying the patio season in MN, he notes that the best part of his day is “not knowing when I should stop working and go home,” and that Haiku Jim will always hold a special place in my heart. He’s like the big hug you need after a bad day.
What’s your favorite part of Boom Island Brewing Co? Let us know in the comments below!
We would like to welcome these three Brand Ambassadors to Boom Island Brewing! Sarah, Laura & Tom are a vital asset to our team. Each does liquor store tastings around the Twin Cities to spread the word about our Belgian Beers! For where they’ll be next, follow us @BoomIslandBeer on Twitter.
It was a daunting task. Our very own Ross Haddow had to sift through a myriad of experienced applicants to acquire three Brand Ambassadors who were passionate and knowledgable about craft beer. Each member was carefully selected to educate their fellow beer drinkers on the principles and expert craft that is Boom Island Belgian Beers. Tasked with delivering the finest beer samples to the beer drinking community, this team of expert Boom Island representatives brings it all to the tasting table!
In the following days you will come to know (and hopefully meet at a local tasting!) Sarah, Laura and Tom. We would like to welcome all three to the Boom Island family! Looking for where they’ll be next? Follow us on twitter to get updates @boomislandbrewing